In this episode of This is HCD, Gerry Scullion sits down with Marzia Aricò to explore the raw, unfiltered realities of design leadership. From navigating failed ventures and the lessons they bring, to the evolving role of design in organizations, Marzia shares insights from her groundbreaking…
In this episode of This is HCD, Gerry Scullion sits down with Marzia Aricò to explore the raw, unfiltered realities of design leadership. From navigating failed ventures and the lessons they bring, to the evolving role of design in organizations, Marzia shares insights from her groundbreaking book, Design Leadership Chronicles. They discuss trust in leadership, why design leaders must stop evangelizing design, and how emerging leaders can position themselves for success. Key takeaways: • Trust is essential—without it, design leadership roles become unsustainable. • Stop selling design—focus on delivering value, not evangelizing. • Understand the bigger picture—knowing how value is created in an organization is key to influencing change.
Humana Design — service design and design research consultancy, Dublin, Ireland.